Al Huzaifa, a homegrown luxury furniture and interior design brand, announced the launch of Al Huzaifa Properties — marking its strategic evolution into real estate development.

With the launch of Al Huzaifa Properties, the firm aims to establish a first-of-its-kind advancement in the comprehensive lifestyle ecosystem by expanding its portfolio into property development — a move that capitalises on decades of expertise in designing and curating homes, now translated into holistic living experiences.

Al Huzaifa Properties will focus on creating premium, luxury lifestyle-driven communities that reflect the same commitment to quality, design precision, and aesthetic excellence that has made Al Huzaifa a household name across the region.

The company's first real estate project will be developed on the prestigious Al Marjan Island in Ras Al Khaimah, positioning the brand within one of the UAE's most sought-after luxury destinations. Al Huzaifa Properties stays committed to bringing a pipeline of experiential, luxury developments. The strategy will remain focused on the core brand promise of design excellence, meticulous detail, and exquisite living.

Marjan Island promises to be the perfect backdrop for their debut project. The projected growth of the iconic Island continues to be an immense draw for buyers and investors. The high-end lifestyle profile of the destination further synchronises beautifully with Al Huzaifa Properties’ offering of a design-led, carefully curated experiential project.

“Al Marjan Island is proud to be the launchpad for Al Huzaifa Properties’ debut real estate venture. Al Huzaifa’s rich tradition of design excellence complements our mission to shape Al Marjan Island into the UAE’s most sophisticated lifestyle destination,” said Arch. Abdulla Al Abdouli, CEO of Marjan.

The World of Huzaifa has been a cornerstone of the UAE's luxury furniture and interior design landscape for nearly five decades, combining family lineage in fine furniture craftsmanship with cutting-edge design and innovation. The brand operates flagship showrooms across the UAE and is behind some of the most refined F&B and hospitality spaces like Sushi Samba in Dubai and now Singapore, Avli, La Petit Maison, San Beach in Dubai, Laduree in Abu Dhabi, and Amelie and Sachi in London, to name a few.

“Al Huzaifa Properties is the natural evolution of our Group’s DNA,” said Saif Nensey, CEO of Al Huzaifa Furniture and CEO & Founder of Al Huzaifa Properties. “For nearly five decades, Al Huzaifa has been elevating the way people live — from designing furniture and interiors to shaping complete lifestyle experiences. With our debut project on Al Marjan Island, we are bringing that legacy to one of the UAE’s most vibrant real estate markets, creating fully furnished residences that embody craftsmanship, precision, and individuality. Our next chapter will not just be about creating a residence, but to build a destination — a living experience shaped by design and detail.”

Al Huzaifa Properties distinguishes itself through a comprehensive, integrated approach that combines design, engineering, and delivery under one vision. This methodology ensures cohesion and excellence at every stage of development, from initial concept through to final handover.

“I am proud to be a part of this transformative journey as The World of Huzaifa expands into a new dimension with Al Huzaifa Properties,” said Zaheer Rattonsey, Managing Partner at Al Huzaifa Properties. “This milestone unites our decades of design mastery, manufacturing excellence, and project expertise to deliver developments that truly resonate with the UAE’s vibrant and discerning market. It is a milestone we are extremely proud of as we enter a new chapter of building living experiences. These homes are designed to connect deeply with those who choose to live in them, while also offering investors the assurance of fully ready residences with immediate potential for return on investment.”

The company's vision extends beyond individual projects with the aim of shaping premium living environments that reflect timeless design and thoughtful planning. In line with the constantly evolving and forward-thinking landscape of the UAE, where the homegrown brand has grown and flourished, Al Huzaifa Properties believes in creating communities that echo the ethos, sensibility, and aesthetics of the brand.

Said Nensey sat down with Built Environment for a conversation on the evolution and the transition of Al Huzaifa.

Q: You’ve long been known for interiors. What prompted the transition into real estate development?
A: Interiors have always been our core expertise, and moving into real estate was a natural progression. It gave us control over the entire living experience — from architecture to space design — allowing us to define and deliver a complete lifestyle. Many investors want a property that’s ready to use but often struggle with the final look and feel. By offering fully furnished, ready-to-rent homes, we bridge that gap.

Q: Why did you choose Al Marjan Island instead of Dubai for this project?
A: Al Marjan Island is not just a UAE landmark, but one of the most exciting destinations in the Middle East. With the introduction of the casino and entertainment developments, RAK has positioned itself uniquely, much like global tourism hubs in Europe and Southeast Asia. The Wynn brand’s entry has only elevated its value, making it the right place and time for us.

Q: How challenging has it been to evolve from furniture and interiors to full-scale real estate development?
A: It’s a big leap, but our DNA remains the same. We don’t just sell products — we sell culture and values. For decades, we’ve put customers first, often anticipating their needs before they voice them. That philosophy translates naturally into real estate. With the right mindset and values, we believe we can create developments that stand out in both design and experience.

Q: What kind of investors are you looking to attract, and what mindset should they have?
A: Investors should feel delighted and reassured with their property. For us, real estate is not just about flipping assets but about creating a living experience. Reliability, trust, and a feel-good factor are key — investors want developers who deliver on their promises.

Q: Do you have a timeline for delivery and handover?
A: Yes. Excavation work has already begun, and escrow accounts are in place even before sales launch — a signal of our commitment. We’re targeting Q2 2027 for handover. To enhance confidence, we’re also creating an experience center, where investors can see mock-ups of apartments, lobbies, and wellness spaces. This is a game changer because it makes the vision tangible.

Q: Why are global investors so interested in the UAE property market now?
A: The UAE offers a unique lifestyle, ease of doing business, and strong government policies that attract investors. Many are choosing it as both a second home and even a primary residence. The quality of life here is unmatched, and the country has become a magnet for global talent and investment.

Q: With rising construction costs and global supply chain challenges, what makes you confident about launching now?
A: Every venture has risks, but success is about moving forward despite them. We rely on both expertise and instinct. Our deep background in furniture and interiors gives us an edge in managing materials and finishes. At the end of the day, it’s about courage, commitment, and pushing past obstacles.

Q: Beyond this project, are you involved in other ventures?
A: Yes, we’re heavily active in F&B interiors and international projects. We’ve designed spaces for renowned restaurants like Sushi Samba, La Petite Maison, Gaia, and C’est La Vie in Dubai and abroad. Currently, we’re working on Sushi Samba Milan, Sushi Samba Singapore, and projects in London. The repeat collaborations prove the quality of our work, and we see this expanding into a strong international presence.