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In a landmark development at the MENA Congress Retail in Riyadh, Pathfinder Global, a leading retail technology developer, and Saudi Arabia’s Azad Properties, a prominent asset and property management firm, have signed a Memorandum of Understanding (MoU) to transform the retail landscape in the GCC. The collaboration will see the integration of Pathfinder’s cutting-edge RetailGPT platform across Azad Properties’ extensive portfolio, including lifestyle centres and commercial properties.
The MoU was signed by Sadique Ahmed, CEO of Pathfinder Global, Ayman Al Burti, CEO of Azad Properties, and Mohamed Alawi, Chairman of Azad Properties.
This strategic partnership aims to merge digital innovation with physical retail spaces, creating a "phygital" shopping experience that sets a new benchmark for the region.
RetailGPT: Transforming the Shopping Experience
RetailGPT, developed by Pathfinder Global, is the first Generative AI-enabled platform designed to bridge digital and physical retail environments seamlessly. The platform leverages advanced AI to personalise customer interactions, optimise operations, and deliver insights into consumer behaviour, enabling smarter decision-making for retail operators.
Through the adoption of RetailGPT, Azad Properties plans to modernise its properties, enhancing customer engagement and operational efficiency. The initiative aligns with the region's growing focus on digital transformation in retail.
Leadership Perspectives on the Partnership
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Sadique Ahmed, CEO of Pathfinder Global
“This partnership with Azad Properties marks a pivotal moment for retail innovation in the GCC. RetailGPT’s advanced technology will empower Azad Properties to meet the expectations of today’s tech-savvy consumers, delivering personalised and seamless shopping journeys.” -
Ayman Al Burti, CEO of Azad Properties
“Integrating RetailGPT into our properties aligns perfectly with our vision to provide cutting-edge value to customers. This step will transform our shopping destinations into smart, innovative hubs, driving satisfaction and business growth.” -
Mohamed Alawi, Chairman of Azad Properties
“RetailGPT represents a transformative leap in redefining the retail experience in the Middle East. Our collaboration with Pathfinder underscores our commitment to delivering world-class retail environments that inspire and innovate.”
Impact on the GCC Retail Sector
The integration of RetailGPT will enable Azad Properties to leverage AI-driven insights for better understanding of consumer preferences and shopping habits. This will facilitate:
- Personalised marketing campaigns tailored to individual shoppers.
- Enhanced shopping experiences to boost customer satisfaction and loyalty.
- Improved operational efficiency, driving footfall and economic growth across Azad’s properties.
This partnership positions Azad Properties at the forefront of digital transformation in the retail sector, reinforcing the GCC’s standing as a global hub for innovation and consumer excellence.
With this agreement, Pathfinder Global and Azad Properties aim to redefine the future of shopping, creating smart destinations that blend advanced technology with customer-centric design.
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