Dubai reveals new property marketing rule for brokers

 

The Dubai Land Department (DLD) has stated that real estate brokers now require written authorisation from property owners before they can market any units

 
January 1, 1970
 

Dubai reveals new property marketing rule for brokers
 

The Dubai Land Department (DLD) has stated that real estate brokers now require written authorisation from property owners before they can market any units. The new ‘Real Estate Marketing Agreement’ called Form A, is an important aspect of its electronic permit system – Trakheesi, Real Estate Regulatory Agency (RERA), DLD’s regulatory arm, said in a statement.

All Dubai property advertisement mechanisms will now be regulated through the Trakheesi system. Property owners are required to sign Form A to permit real estate brokerage offices to market their properties in online, print or radio media. The landlord is allowed to deal exclusively or with more than one property broker for the marketing of any property, the statement added. Ali Abdullah Al Ali, Director of the Real Estate Licensing Department at DLD said in a statement, “We regulate the process of advertisements within a specific agreement that defines the role of each party involved in any real estate sales or rent with total precision, which will guarantee the rights of all parties, including landlords, investors and brokers.”
 
He added, “Dubai Land Department seeks to establish safe and attractive property investments. We aim to enhance the growth of our real estate industry, in order to further develop the local economy.” The latest regulation comes after the DLD recently announced that developers and brokers will need to receive approval from RERA before they place any property advertisement in the media. The rule, in place since October 1, is aimed at cracking down on fraudulent property advertising in Dubai and to increase transparency in the market. Property developers or agents found violating the rule will face a fine of upto Dhs50,000. However, publishers who feature the adverts will not be penalised.

MORE FROM BUILT ENVIRONMENT

How Musanadah FM Is Using Technology to Redefine Facilities Management in Saudi Arabia
How Musanadah FM Is Using Technology to Redefine Facilities Management in Saudi Arabia

Built Environment ME Editor Marisha Singh sat down with Vijay Shankar Kavasseri, Operations Director of Musanadah FM, in the company's Riyadh office for a conversation that went far beyond a technology review

July 23, 2026 Saudi Arabia PropTech
K4 Group Completes 500th UAE Project, Revealing  Trends That Will Define the Future of the UAE Fit-Out Industry
K4 Group Completes 500th UAE Project, Revealing Trends That Will Define the Future of the UAE Fit-Out Industry

While aesthetics remain important, clients are increasingly prioritising materials that deliver measurable long-term performance in the Gulf's climate

July 23, 2026 UAE Business
Adeeb Group, Aurora Global Management Services and Fusion Apps Announce Strategic Partnership
Adeeb Group, Aurora Global Management Services and Fusion Apps Announce Strategic Partnership

The partnership was formalized through the signing of a Memorandum of Understanding (MoU) at Adeeb Group Headquarters in Abu Dhabi

July 21, 2026 UAE IFM
Fire and life Safety Experts Reaffirm Commitment to Global Collaboration at the NFPA Conference
Fire and life Safety Experts Reaffirm Commitment to Global Collaboration at the NFPA Conference

Brigadier General Mohamed Abdullah Al-Nuaimi, Civil Defence General at the Ministry of Interior in Abu Dhabi, was re-elected to a second three-year term on the NFPA Board of Directors, reflecting his continued contribution to the organization’s mission

July 16, 2026 USA Business
5 Communities Shaping Abu Dhabi's Residential Market
5 Communities Shaping Abu Dhabi's Residential Market

Luxury property advisory points to ADGM, government-backed master-plans and robust FDI as signs of the capital's long-term investment strength

July 16, 2026 UAE Real Estate
Dubai Helps Build A Life For People To Thrive: A Developer's Perspective
Dubai Helps Build A Life For People To Thrive: A Developer's Perspective

The communities being created today must reflect what the new authority stands for, in every decision made, from the materials chosen to the way communities are designed and the standards they are built to

July 16, 2026 UAE Real Estate
Modon Holding Partners with Nammos to Launch Luxury Destination in Egypt’s $35B Ras El Hekma
Modon Holding Partners with Nammos to Launch Luxury Destination in Egypt’s $35B Ras El Hekma

According to developers, the new project will bring together a signature luxury resort, branded private residences, a curated retail village, premium wellness facilities, and the globally famous Nammos Restaurant & Beach Club

July 16, 2026 Egypt Business
Emrill's New Central Warehouse to Aid Operational Efficiency Notes CEO Stuart Harrison
Emrill's New Central Warehouse to Aid Operational Efficiency Notes CEO Stuart Harrison

The facility has been designed to improve response times, streamline material distribution and strengthen inventory management processes

July 14, 2026 UAE IFM
Green Horizon Awards Meriden Beach Residences Construction Contract to Strong Walls
Green Horizon Awards Meriden Beach Residences Construction Contract to Strong Walls

The development is located on Island A of Dubai Islands, one of Dubai's most anticipated waterfront destinations

July 14, 2026 UAE Real Estate
Why Robotic Cleaning in High-footfall Environments Sets New Standards for Scale, Safety and Sustainability
Why Robotic Cleaning in High-footfall Environments Sets New Standards for Scale, Safety and Sustainability

The transition from labor-intensive to technology-driven service models is enabling facilities management (FM) providers to raise operational efficiency standards

July 14, 2026 UAE IFM
 
Subscribe to our newsletter