As part of the agreement, both parties have identified a number of targets that they will work to achieve. These include integrating the Green Key award – an international eco-label for tourism facilities – and the Eco-event award, a rating system which provides measurable guidelines for organizing a variety of low carbon events. The aim is for this to become the leading standard of excellence in Qatar, in the field of environmental responsibility and sustainable operation within the tourism industry.

Other areas of collaboration include data sharing, promoting media stories which highlight both parties’ achievements and developing a two-way framework designed to facilitate exchanges in tourism-related activities.

Omar Al Jaber from Qatar Tourism stated, “We are very pleased to enter into this partnership with QGBC.  As stewards of the tourism sector, Qatar Tourism is committed to the sustainable development of the sector.  As our award-winning hospitality sector grows, with ever more offerings, we are eager to work together to ensure sustainable practices.  At Qatar Tourism we endeavour to deliver Service Excellence across the visitor journey.  Sustainability is a key element of that, as we work towards reducing our environmental footprint while continuing to offer unparalleled visitor experiences.”

The FIFA World Cup Qatar 2022 tournament will have a heavy focus on sustainability, and this collaboration will offer the hospitality industry in Qatar the tools it will need to maximise its sustainability efforts. This will be a major factor in creating a healthier, more sustainable environment for Qatar’s residents and visitors alike, and will help build a unique legacy for the country.