Global technology company SAP has announced its partnership with The National Central Cooling Company PJSC (Tabreed), the UAE-based international district cooling developer, in a move that will contribute to the digital transformation of the district cooling industry.

In the Middle East, population growth, diversified economic growth, the hot climate and government visions for environmental sustainability all favor the growth of district cooling. As a result, the Middle East’s district cooling market is valued at $8bn, according to Global Market Insights, and poised for an 8% year-on-year growth between 2021 and 2027.

Speaking of the partnership, Bader Saeed Al Lamki, CEO, Tabreed, said, “Tabreed is a dynamic and innovative company and we are always in a continues pursuit to streamline our processes to facilitate efficient growth, profitability and progress”.

“This digital transformation initiative we have embarked upon with SAP and Deloitte will greatly benefit our business. Access to real-time data would unlock additional analytical capabilities which further drive our financial and operational competitiveness and enhance our value add to our clients. I look forward to seeing the results of this strategic collaboration and the improvements that will no doubt benefit our employees and customers alike,” added Al Lamki.

As part of its digital transformation journey, Tabreed, working with Deloitte and SAP, will deploy a variety of innovative technological solutions, including the SAP S/4HANA business suite for real-time insights and analytics, the SAP Ariba platform for digitally-based and simplified procurement, SAP SuccessFactors for an improved human resources experience and the SAP Analytics Cloud for better data-driven decision making.

All the solutions will run on the SAP public cloud data centre in the UAE, in full compliance of data regulations.

“From the beginning of our engagement, we were very impressed with Tabreed’s technology roadmap, and today we, along with our global partner Deloitte, are proud to have partnered with them in this ambitious digital transformation journey,” said Sergio Maccotta, senior vice president, SAP Middle East South. “As an Intelligent Enterprise, Tabreed can scale up on our UAE public cloud data centre, exchange best practices from our utilities industry leadership and drive new digital business models.”

“As SAP’s number one global partner we are excited to be part of this transformative district cooling journey for Tabreed, to deliver a unique project which capitalizes on Deloitte’s breadth of expertise and digital transformation capabilities, as well as the wider global Deloitte network. By creating a more energy efficient system, and reducing carbon monoxide emissions, Tabreed is aligned with the current global focus on climate, and Deloitte is honored to be collaborating on this front,” said Tim Parr, CEO, Consulting, Deloitte Middle East.