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(Ambika Raj, Community Manager at Deyaar Community Management)
When it comes to adapting solutions for community management, all the technology one needs is available, but it is all about adopting the right system for the right customers at the right time – that is what matters and ultimately improves service, according to Ambika Raj, Community Manager at Deyaar Community Management.
She was speaking at the recent PropTech Festival in Dubai about the steps adopted by Deyaar Community Management towards digitization through its website and app, as well as how these have helped improve tenant and owner experience.
It is important to regularly take customer feedback after the implementation of any technology to know its effectiveness. "After implementation, we always think the business floor process or what we have created is always right. That's where we go wrong. We have to take the end-user experience as the feedback to understand what is the challenges they go through, what are the glitches, or where we can improve," she said.
She also pointed out that simplicity is key when it comes to making technology usable for all, and illustrated her point through an example. Deyaar customers can access Maintenance Service Requests through both its website and app. "Service Requests go directly to the relevant department, and an employee is assigned to the task. The employee can go through the query and even reply through the same service request to the customer or assign it to an internal team for quick action. It works in a simple stretch."
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