Advertisement banner new 1
Advertisement banner new 1

Customer feedback key for tech adoption success

 

It's important to take feedback on any new technology to know its effectiveness, says Ambika Raj of Deyaar CM

 
By Namitha Madhu, June 28, 2022 UAE PropTech
 

Customer feedback key for tech adoption success
 

(Ambika Raj, Community Manager at Deyaar Community Management)

When it comes to adapting solutions for community management, all the technology one needs is available, but it is all about adopting the right system for the right customers at the right time – that is what matters and ultimately improves service, according to Ambika Raj, Community Manager at Deyaar Community Management.

She was speaking at the recent PropTech Festival in Dubai about the steps adopted by Deyaar Community Management towards digitization through its website and app, as well as how these have helped improve tenant and owner experience. 

It is important to regularly take customer feedback after the implementation of any technology to know its effectiveness. "After implementation, we always think the business floor process or what we have created is always right. That's where we go wrong. We have to take the end-user experience as the feedback to understand what is the challenges they go through, what are the glitches, or where we can improve," she said.

She also pointed out that simplicity is key when it comes to making technology usable for all, and illustrated her point through an example. Deyaar customers can access Maintenance Service Requests through both its website and app. "Service Requests go directly to the relevant department, and an employee is assigned to the task. The employee can go through the query and even reply through the same service request to the customer or assign it to an internal team for quick action. It works in a simple stretch."



Ambika Raj  Community Manager at Deyaar Community Management  

MORE FROM BUILT ENVIRONMENT

Dubai REST: When the Impact of Digital Transformation Becomes a Benchmark for Government Excellence
Dubai REST: When the Impact of Digital Transformation Becomes a Benchmark for Government Excellence

International seven-star rating recognises an exceptional service experience, reflecting excellence in service delivery, operational efficiency, and customer satisfaction.

November 9, 2026 UAE PropTech
RAK Central Square Tops Out as Ras Al Khaimah’s New Business District Advances Towards 2027 Opening
RAK Central Square Tops Out as Ras Al Khaimah’s New Business District Advances Towards 2027 Opening

Developed through a joint venture between Marjan and RAKEZ, RAK Central Square forms a key part of a wider masterplan whose infrastructure was completed in September 2025

November 9, 2026 UAE Real Estate
Uniestate’s Playa Viva Set to Become Al Marjan Island’s First Residential Handover Ahead of Wynn Opening
Uniestate’s Playa Viva Set to Become Al Marjan Island’s First Residential Handover Ahead of Wynn Opening

Waterfront development targets Q2 2027 completion, giving owners an early foothold in one of the UAE’s fastest-growing investment destinations

November 9, 2026 UAE Real Estate
Weave Advances Onsite as Al Ghurair Confirms Julfar Contracting as Main Contractor
Weave Advances Onsite as Al Ghurair Confirms Julfar Contracting as Main Contractor

Designed by Australian architect Joe Adsett, Weave comprises 130 residences and, is scheduled for completion by the second quarter of 2028

November 4, 2026 UAE Business
Emaar Moves to take Full Control of Emaar Development: What it Means for Dubai Real Estate
Emaar Moves to take Full Control of Emaar Development: What it Means for Dubai Real Estate

Spending billions on a Dubai development business during regional conflict tells the market that its biggest developer expects long-term demand to hold up

November 4, 2026 UAE Real Estate
SICO Capital Appoints Abdulrhman Alzunaytan as Head of Real Estate
SICO Capital Appoints Abdulrhman Alzunaytan as Head of Real Estate

Alzunaytan will lead SICO Capital’s real estate asset management activities, including the development and management of its funds, in support of the company’s strategic focus on expanding its business

November 3, 2026 Saudi Arabia Real Estate
All About Nad Zabeel: Dubai’s New Research, Design and Innovation Campus
All About Nad Zabeel: Dubai’s New Research, Design and Innovation Campus

Nad Zabeel will be within one kilometre of several prominent landmarks and business centres, including Burj Khalifa, Dubai International Financial Centre, the Museum of the Future

November 3, 2026 UAE Sustainability
From Megaprojects To Human-Centred Cities - Women Are Helping Shape The UAE’s Built Sector: Grant Thornton Report
From Megaprojects To Human-Centred Cities - Women Are Helping Shape The UAE’s Built Sector: Grant Thornton Report

While women make up 56 percent of UAE STEM graduates, they are still underrepresented in leadership roles

November 2, 2026 UAE Business
ALEC FITOUT Inaugurates 7,500m² Facility in RAK: Make it in the Emirates
ALEC FITOUT Inaugurates 7,500m² Facility in RAK: Make it in the Emirates

New 7,500m2 bespoke fabrication facility in Ras Al Khaimah is set to create over 200 specialist jobs and introduce advanced 3D-printing capabilities to the regional fit-out sector

November 2, 2026 UAE Business
 Modulaire Group Expands into the Middle East
Modulaire Group Expands into the Middle East

Company launches Algeco Middle East with new regional headquarters in Dubai

November 2, 2026 UAE Business
 
Subscribe to our newsletter
 
 
// Show popup after 1 second // Close button // Close when clicking outside the popup