JLL has been awarded programme management consultancy services with AlUla Development Company, a PIF company.

The agreement will see JLL provide project management, cost management, and strategic consulting services to oversee AlUla’s transformation into a global tourism destination.

This includes real-estate strategy support, and strategic guidance in the delivery and execution of its portfolio of hospitality, residential, retail, commercial and infrastructure assets, from feasibility studies, project planning to construction and handover.

The appointment was formalised at a signing ceremony in AlUla's office in Riyadh.

The ceremony was attended by Sue Asprey Price, CEO, EMEA Work Dynamics of JLL; Fabien Toscano, CEO of AlUla Development Company; James Allan, CEO of Middle East & Africa of JLL; Saud Alsulaimani, Country Head KSA of JLL; Maroun Deeb, Head of Project & Development Services KSA & Bahrain of JLL; Ahmed AlHawas, Development Director of AlUla Development Company; and Talal AlMass, Development Director of AlUla Development Company.

Maroun Deeb, Head of Project and Development Services, KSA & Bahrain, JLL, said: “We are honored to have been chosen to support the AlUla Development Company on such a significant project. This appointment reinforces our reputation as one of the leading project and program management consultancies in the region. By leveraging our expertise in large-scale projects, construction data insights, leading technology, and sustainable practices, we will ensure better client outcomes."

Saud Alsulaimani, Country Head KSA, JLL, said, “JLL has been at the forefront of AlUla’s transformation from the very beginning, being one of the first companies to work on this iconic destination. Our deep-rooted expertise in supporting the Kingdom’s vision of economic diversification and sustainable growth positions us uniquely for this appointment. We are committed to delivering exceptional value and impactful results as we continue to build upon our legacy in Saudi Arabia and drive forward AlUla’s ambitious development agenda.”

The new appointment builds on JLL’s experience in Saudi Arabia where the Project & Development Services team are delivering major projects and programs across the Kingdom with a capital value under management of US$30 billion, offering integrated development management, project and program management, cost management, fit-out and workplace design, engineering design and sustainability, HSE, and digital solutions.