MAG, a real estate developer in the UAE, has announced the launch of Keturah Reserve, an AED3 billion ($816 million) new luxury residential development within Meydan development in Dubai.

Unveiling the project, MAG said the project offers transformational living through the design of space and is the first residential development in the Middle East to immerse residents in nature through the ‘Bio Living’ concept that incorporates nature into the built environment to improve the physical, mental and emotional health of its occupants.

Keturah Reserve will feature super homes comprising villas and one, two, three, and four-bedroom apartments.

Amenities at the project include expansive communal spaces, an outdoor pool, women’s and men’s gyms to help develop the body’s core and the circulation of the inner Qi, spas, restaurants that focus on non-processed organic foods that embrace and enhance a healthy lifestyle, and healthcare facilities, such as a homoeopathic clinic, a pharmacy and a herbalist store, said the statement from MAG.

Other activities at the project include a pilates studio, a water bike pool, silk rope classes, and rooftop meditation and yoga spaces, all designed to strengthen the body’s core from the inside out. Activities for children are based on intuition training and educational development through play, it added.

Keturah Reserve, which is part of the new luxury real estate and hospitality brand Keturah, is designed by renowned architect Charlie Wu and is scheduled to be completed by Q2 2025.

On the project, Senior Executive Chairman Talal Moafaq Al Gaddah said: "The development is a Keturah concept that elevates and evokes the profound well-being of mind and body through the innovative design of its interior, exterior and personal spaces, connecting residents with the surrounding nature through Bio Living," he stated.

At the heart of the project lies The Park, a lushly landscaped space across 3,00,000 square feet for residents to recharge and socialise, shaded by thousand-year-old olive trees sourced globally as reminders of Al Gaddah family’s origins as olive tree farmers and plantation owners, he noted.

According to him, Keturah Reserve’s homes are angled to capture and maximise natural daylight, gently diffusing it throughout the interior without heat or glare.

"Double-volume interior spaces increase the flow of naturally cooled air, reducing the need for air conditioning. The open-plan spaces are also designed without corridors or hallways, with custom-designed furniture and fixtures produced for each space to optimise the flow of passage," he added.