Musanadah Facilities Management has appointed Brad Robbins as its new business development director, strengthening the company’s leadership team as it accelerates growth across Saudi Arabia’s rapidly expanding integrated facilities management sector.

Robbins brings more than 25 years of strategic facilities and asset management experience across the GCC and Australia, with a track record of delivering operational excellence, commercial growth and innovation across diverse built-environment portfolios. His career reflects a strong focus on sustainability, asset optimization and advancing best practice in facilities management.

He previously served as chief operating officer at PIF-owned, FMTech, where he was instrumental in developing integrated facilities management strategies designed to drive growth and elevate industry standards across the Kingdom.

Earlier roles include director of facilities and asset management in the UAE for a major luxury mixed-use developer and managing director of BGIS Australia, where he led growth and operations for major Australian defense infrastructure contracts.

In his new role, Robbins will focus on building strategic relationships with asset owners, developers and government stakeholders, enhancing Musanadah’s sector presence and driving revenue growth across the Kingdom. He will also expand Musanadah’s total facilities management (TFM) offering through a broad range of customized support solutions for critical infrastructure and giga-projects.

Commenting on the appointment, managing director Nigel Wright said this is a key addition to the team as Musanadah continues to strengthen its market position: “Saudi Arabia is experiencing extraordinary growth through Vision 2030 initiatives, giga-projects and national infrastructure programs even amid geopolitical tensions

“Brad’s appointment strengthens our ability to communicate Musanadah’s full IFM capability, particularly the strength of our MEP and hard services expertise that underpins everything we do.”

Wright added that Musanadah’s technical capability plays a central role in delivering consistent service across complex portfolios. He said: “Our advanced MEP and hard services capability is the foundation of our multi-award-winning IFM model and a key differentiator for Musanadah, backed by benchmarking to internationally-recognized Institute of Asset Management standards.

“This enables Musanadah to deliver consistent, high-quality service across diverse environments, from major metropolitan developments and critical infrastructure to Vision 2030 projects such as AlUla in remote desert locations including Kingdom-wide operators such as Najm Insurance, which operates more than 50 sites across the Kingdom.

“This technical and engineering capability, together with our full-service IFM model, are key differentiators for Musanadah, ensuring optimal asset performance, tech-driven resilience and long-term value for our clients.”

Robbins said Musanadah’s established technical depth provides a strong platform for future growth. He said: “Musanadah already delivers world-class facilities management across complex, multi-sector portfolios. Our focus moving forward is to ensure the market clearly recognizes the depth of the company’s technical expertise, particularly in MEP and asset lifecycle management.”

Robbins added: “By strengthening strategic partnerships with asset owners and developers, we will continue to expand Musanadah’s role in delivering integrated facilities management solutions that enhance performance, sustainability and operational resilience for high-value, large-scale projects across the Kingdom.

“Our mission is to continue expanding Musanadah’s TFM client base through our industry-leading range of customized support solutions for critical infrastructure, giga-projects and Vision 2030 sites while always ensuring the high standards of client satisfaction and operational excellence for which Musanadah is known.”

Musanadah’s growing project portfolio spans education (NAVA), logistics and critical infrastructure, including developments in King Abdullah Economic City, Jeddah Ports, DP World facilities and national broadcasting infrastructure (MBC), with further growth projected in the retail, oil and gas and healthcare sectors through Musanadah’s hospital-grade ISSA membership and training standards.

The company’s integrated operating model combines MEP and hard services, soft services, and security as well as energy and engineering management, backed by ISO-certifications, advanced asset management frameworks and CAFM-enabled performance monitoring.