In February 2025, Aldar announced a 43% increase in its profits for 2024, a result of adapting to the changing conditions of the real estate market.

However, this growth also raises an important question faced by all developers: how to stay competitive in a saturated market, where standard solutions are no longer enough?

Cont de Arch notes that, in recent years, developers are increasingly confronting the problem of market saturation with typical real estate.

In such conditions, simply building properties without considering the unique needs of clients no longer yields the expected profit. Instead, focusing on high-quality, functional interior design has become a decisive factor in increasing property value.

According to the company, such projects can boost property value by 12-15%, making them more attractive to investors seeking long-term returns.

The challenges for developers are not only about making a project visually appealing but also about integrating modern technologies and sustainable solutions.

For example, energy-efficient systems and smart technologies not only reduce operational costs but also create additional value for tenants, increasing profitability by 8-10%. With growing demand for sustainable and tech-driven real estate, ignoring these aspects can lead to a loss of competitiveness.

It is also worth noting that investors are becoming more demanding and inclined to invest only in projects that offer more than just housing or commercial space, but a comprehensive set of functional advantages.

According to research, 60% of investors in 2024 stated that they are willing to pay more for projects with technological and eco-friendly solutions that will provide stable income in the future.

Thus, Aldar’s profit growth in 2024 demonstrates that, in order to remain competitive, developers must move beyond standard offerings.

Investments in design, sustainable technologies, and customized approaches to projects are no longer optional but essential for ensuring long-term success in the real estate market.

The author, Ekaterina Patalina, is founder of Cont de Arch.