Bee’ah, the Middle East’s award-winning sustainability pioneer, is expanding into the Kingdom of Saudi Arabia in support of Saudi Vision 2030, after being awarded three contracts for waste management services in Madinah, covering the North, West and East regions.

Bee’ah services will be conducted for 70 percent of the city, serving a population of 1.2 million people, as contracted by Madinah Municipality. Bee’ah will provide solid waste collection and transport services along with disinfection and sanitisation of waste bins. Operations are scheduled to begin in August, utilising around 3,000 workers, along with 350 pieces of heavy equipment, including waste collection units, street sweepers and disposal trucks. Bee’ah will also conduct training sessions, workshops, and awareness campaigns.

As the region’s first fully integrated environmental management company, Bee’ah will deploy its end-to-end waste management solutions based on the twin pillars of sustainability and digitalisation. The goal is to provide a comprehensive roadmap for waste services, helping transform Madinah into a sustainable city of the future.

HE Salim bin Mohamed Al Owais, Chairman of the Board of Directors at Bee’ah, “As Bee’ah continues to prove itself as the leading sustainability pioneer here in the UAE, we are delighted to introduce advanced waste management services and work with Madinah Municipality to ensure a sustainable quality of life for over 1.2 million people in Madinah City.”

HE Khaled Al Huraimel, Group CEO at Bee’ah, said of the agreement, “To be chosen as waste management partner for Madinah, known as the Enlightened City and one of the holiest Islamic sites, is a great honour. The two countries share strong ties and have a firm commitment to driving the sustainability agenda. In recognition of this relationship and alignment of environmental goals, Bee’ah will bring its expertise, a proven track record in the UAE, and best industry practices to the partnership. Together, we will ensure sustainable living standards, in line with Madinah’s zero-waste goals and the wider objectives of the Saudi National Transformation Plan.”

Bee’ah’s efforts complement Saudi Arabia’s Vision 2030 targets in sustainable development, which includes raising recycling rates to 85 percent. Securing the Madinah contracts are, therefore, a notable achievement for the company, since the expected population of the North, East and West districts, where Bee’ah will commence its operations, is expected to grow from a current 1.2 million to 1.46 million by 2024.

Taking a holistic approach to environmental management, Bee’ah is also active in industries ranging from renewable energy and technology, to air quality monitoring and sustainable mobility solutions through ION. Its environmental consultancy unit works with governments and commercial entities across the region to solve city-wide or national environmental challenges. Meanwhile, Bee’ah’s digital arm, EVOTEQ, is currently managing one of the largest municipality digital transformation projects and AI-integrated office of the future projects.