Bright Spaces, a European company that offers a 3D digital twins-based marketing and leasing solution for real estate, aims to attract clients from the MENA region in 2023. The firm launched its subsidiary in UK in 2022.

The proptech company's current portfolio includes developers from Romania, the UK and Hungary. Bright Spaces says it has mapped over 700,000 sq m of office and residential space for its clieants.

Mike Hapoianu, a specialist with over 22 years of international business management; real estate experience, will lead the Bright Spaces team as MENA regional Manager. The company press release said that Mike brings over 22 years of experience in real estate, people management, business development and business planning and has worked for companies in Romania, the United Arab Emirates, the United States of America, Poland, Turkey, and Bulgaria.

"Our strategy for 2023 is built around the ambition to support real estate developers through an innovative, different and extremely intuitive tech solution. We are focused on integrating new technologies, strengthening the presence in the markets where we already have partnerships and entering new regions, as well as increasing the team with real estate and tech specialists,” said Mike Hapoianu, Regional Manager MENA, Bright Spaces.

"We are looking to MENA because we see the area's potential and appetite for innovation, which makes our solution the ideal product for developers,” said Bogdan Nicoara, CEO & Co-founder of Bright Spaces.

Through the solution it offers, Bright Spaces contributes to: reducing leasing time by up to 50%, digitalising and optimizing manual tasks, attracting and qualifying potential customers through digital marketing campaigns and interactive websites, differentiating on the market through digital innovation in real estate, as well as reaching important sustainability goals, says the press release.