Procore, a global provider of construction management software, underscored the increasing importance of technology in the construction industry and the need to bridge crucial productivity gaps during its participation at Construction Technology ConFex 2024, Dubai.

Brandon Oliveri-O’Connor, Head of Region and Vice President of Sales, EMEA, Procore, stated, “New innovations and trends are driving major shifts in the region’s construction industry. Our participation in Construction Technology ConFex 2024 gave us the chance to network with industry leaders and visionaries and identify new strategies for advancing technology integration in the construction industry to promote innovation and raise operational efficiency."

During a panel session, Tony Harbour, Head of Technology Partnerships, EMEA, Procore, shared his thoughts on the tangible benefits of digitalisation across all the construction stakeholders. Harbour outlined examples of the results expected from using technologies in the construction industry, including quicker decision-making, prompt data interpretation, and have a better visibility and control over the productivity and profitability.

He also discussed the use of predictive analytics, which enables businesses to precisely forecast and assign tasks to contractors based on previously recorded data, and the growing applications of AI to complete tasks and queries more quickly, obtain information, boost productivity, and enhance operational performance.

Several industry leaders recognised the value technologies add to their businesses and Procore was mentioned as one of the most advanced solutions for the construction sector. Roger Wahl, Chief Technology Officer at Innovo Group, highlighted the transformative impact of Procore software, emphasising its connected data environment and its role in enhancing project management, communication, transparency, data-driven decision-making, and adaptation to industry disruption. Additionally, Faik Haddadin, Senior Projects Director at Emaar, highlighted the key benefits of incorporating AI technology, focusing on how it fosters transparency among client, contractor, and consultant, thereby ensuring project success.