Elevision announced an exciting partnership with Dubai World Trade Centre (DWTC) to launch Dubai’s newest digital-out-of-home (DOOH) media network. This network will feature new assets located in some of the city’smost iconic business hubs and residential communities owned and operated by DWTC, including One Central, Convention Tower, Sheikh Rashid Tower, and Expo Village Residences. The partnership marks a new era of opportunities for brands to connect with premium audiences in their everyday environments. Through seamless screen integrations and leading DOOH innovation and connectivity, Elevision is setting the stage once again for best-in-class DOOH advertising opportunities in the UAE.

Niall Sallam, CEO of Elevision, said: "We’re thrilled to launch our network of elevator and large format screens in collaboration with DWTC, and are equally excited to bring world-class measurement, programmatic and dynamic content capabilities to this partnership. One Central elegantly brings business and leisure together to the heart of Dubai, and this multi-award-winning commercial development adds a unique dimension to Dubai’s central business district. Together, we look forward to providing brands with a dynamic and impactful platform to engage audiences like never before.

"We are committed to pushing the boundaries of DOOH advertising," added Niall Sallam. "Our media and technology provide marketers and property partners with innovative solutions to share their brand stories and communicate effectively, ensuring unparalleled visibility, engagement and results that go beyond traditional advertising methods”.

Jad Bechara, Assistant Vice President of Asset Management at DWTC, remarked: “DWTC’s portfolio of iconic commercial, residential and lifestyle properties offer tenants, residents and visitors world-class buildings, developments and amenities. We are committed to innovation and investing in new technologies, which is why we are proud to partner with Elevision to further enhance digital communication and advertising content across our properties. We believe this partnership will enable us to build engagement within our communities, offering enhanced connectivity through interactive messaging for the benefit of professionals, residents and visitors alike.”

This partnership focuses on expanding Elevision’s extensive commercial and residential tower network. This includes the installation of 72 elevator screens across One Central, Sheikh Rashid Tower and Convention Tower. Additionally, 68 large format column screens have been installed across all office buildings in One Central. On the residential front, 15 screens will be installed in the lobbies of Expo Village Residences, a vibrant new community in Dubai South, near Dubai World Central airport - the future home of Emirates Airlines and Dubai’s main airport. In total, 72 elevator screens and 83 large format and lobby screens will be installed across all locations under DWTC’s jurisdiction.