Artificial intelligence (AI) is no longer a futuristic concept — it's actively shaping the way businesses operate.

According to McKinsey, companies that adopt AI can significantly increase operational efficiency, automate routine tasks, and enhance decision-making.

In 2024, global investments in AI reached $110 billion, representing about a third of all venture capital funding.

Kate Patalina, founder of the design bureau Cont De Arch, analyzed how these AI trends are reflected in the real estate and interior architecture sector — especially within the fast-moving UAE market.

The United Arab Emirates (UAE) is positioning itself as a global leader in AI. In 2017, the government launched the UAE AI Strategy 2031, aimed at improving government efficiency and fostering a future-ready digital economy.

The UAE was also the first country to appoint a Minister of State for Artificial Intelligence.

In 2024, the country launched the $100 billion MGX fund to back AI and tech ventures. The open-source language model Falcon, developed in Abu Dhabi, has outperformed leading models by Meta and Google on several benchmarks.

In real estate, AI is becoming increasingly vital. It’s used for market analysis, price prediction, property management, and improving customer experience. According to Zipdo, AI can process real estate data up to 70% faster than humans and increase property valuation accuracy up to 90%.

In the UAE real estate market, major players are already leveraging AI to personalize customer journeys and streamline operations. A notable example is the AI-based property consultant Jucica Brown by Realiste, which helped close $30 million in deals within weeks of launch.

“In our own design bureau, we’ve also integrated AI into our workflow. We built a chatbot that now replaces a human manager during the initial stage of communication — it collects inputs from the client, helps estimate the project cost, and provides information on timing,” — notes the author. This has streamlined the inquiry process and made it more efficient for clients. We've seen an increase in engagement and conversions, while our team can focus more on creative and strategic work rather than answering repetitive questions.

AI in real estate isn’t a trend — it’s becoming a foundational tool for efficiency, personalization, and scalability.

Especially in a forward-looking market like the UAE, where innovation is a core strategy, the integration of AI will continue to shape the way properties are marketed, managed, and experienced.